News

Watchtower News

How to Backup Your Website

Backing up your website is the best thing you can do for your business!  Many website owners do not know the importance of having their website backed upped regularly.  What if your hosting provider had accidentally deleted your website? Or your website was hacked by a cyber attacker? You could even take your site down yourself with an accidental deletion of a file! Not only would your hard work be lost but it would also affect your presence on the internet. If you have the backup, you can restore the website again rather quickly.  Without the backup, you may have to start building your website all over again.

Read More

9 Ways to be Productively happy at work

Improving productivity in the workplace is one of those items every business owner is continually striving to improve. For each individual employee; maintaining productivity while maintaining your happiness in the workplace is an entirely different challenge.

Read More

How to Inexpensively Protect Your Small Business Data

In every business, there is important data you don’t want to lose. For your business it might be contracts, financial records, project files, photographs, inventory lists, recipe cards, confidential client files or brand guidelines. Whatever it is for your business, it’s important you understand the value of these things and that you protect them at all costs.

Read More

6 Myths About Moving Your Business to the Cloud

Most companies have decided they need the business agility and want the cost savings that come when moving to the cloud. But with the bewildering amount of contradictory information floating around on the internet, not many really understand what that means or what it entails.

Read More

How to Change Your Office 365 Password

There are many reasons to change your passwords, chief among them is security. This is especially important with Office 365, considering the capability of accessing your information from numerous devices. While there are varying opinions on how frequently you should change passwords, inevitably you will need to do it.

Read More

How to Build Websites as a Team

Many people wonder why does it take an entire team and a considerable budget to build an effective website? Can I not just build a website myself?

The obvious answer is no, there are too many pieces and parts to a well-built website for just one person to handle on their own. It takes a team to build a website. If your business just requires basic contact information and a blurb about your business, then a DIY builder may be what you need. However, if your business requires more than just one page, a contact form, event calendar, a blog – if you really want to sell your business online, then hiring a team of professional web developers is the way to go.

We’d like to give you a behind the scenes look on how to build a website as a team at Watchtower Consulting IT Services.

Read More

How to Plan a Website Redesign: 6 Steps to Success

Planning is a key part to running a business. Whether it’s planning for a company event, a project, finances or a marketing strategy, every task needs a set of steps to achieve success. Without a strategy, your assignment is likely to fail.

Preparing for a new or redesigned website is just as important as planning for everything else in your business. Taking the time to plan your website sets a defined direction as well as prevent backtracking and miscommunication between you and the site builder.

Read More

What is CSS?

CSS is what sets the visual style for a whole website. It is used to control the colors, fonts, background images, margins, width, height and layout of the site.  Each page could be displayed with different colors or background images as well as different fonts and margins if desired.

Read More

5 Free SEO Tools to Evaluate Your Website

Whether it’s fixing a car or completing a home improvement project, using the right tool for your project ensures success. When it comes to using the right tool for online success, you want to select a tool that increases the chances of your website being found in search engines. With that said, there are a number of tools out there to help you see your site as Google does. Here is a list of our top 5 favorite free SEO tools.

Read More

5 Ways to Appear in Google Search Results

Would you like your business to be easily found online for the services and products you sell? Of course! Everyone wants their website to be discovered in the top search results of Google. Unfortunately, it’s not as easy as just building a beautiful site and hoping visitors come to check out your products. If you want to gain valuable search traffic and turn leads into customers, you have to put together a strong plan.

Read More